Unique. Special. Yours.

At Bodyform we believe that every vulva is special, and that differences should be celebrated. From pubic hair to labia-lip size, we want you to feel proud of what you’ve got. After all, shame and embarrassment around this small (but incredible) part of the body can have a big negative impact on confidence.

Vulvas are at the heart of what we do, so we’re using our voice to be more outspoken and open. We’re always exploring the best ways to care for your most intimate area, from giving you facts on why vaginas should never be washed, to handy tips on how to avoid sore labia lips.

Because only you can say what feels right when it comes to your intimate hygiene routine, we’ve created a range of daily intimate care products that work in harmony with your body, and the ways you choose to stay clean.

You might find that your normal soap is too harsh on your vulva and makes it dry or irritated. So what should you look for as an alternative? All our Pure Sensitive products respect your vulva’s pH balance and sensitive skin. So you can wave goodbye to itchiness, irritations or a less than happy vulva.

Caring for your vulva

Whatever your day has in store, we’ve got products to help you feel clean and comfortable throughout. The new Bodyform PureSensitive™ range are made from skin-friendly ingredients and include Ultra Normal Towels, Ultra Normal Towels with wings, Daily Intimate Liners, Daily Intimate Wash and Daily Intimate Wipes.

Bodyform Puresensitive Range

Getting to know your normal

Because all of our PureSensitive™ products can be used every day, they’re great at helping you get to know your ‘normal’. Once you know what’s ‘normal’ for you (from how you look and feel to how you smell) you’ll be more likely to notice an unfamiliar change. Sometimes it might mean a quick trip to the doctors to check everything’s as it should be.

We’ve written a bunch of articles on PureSensitive™, from how our products work to how they might work for you.

Daily Care products

Explore more liners