Glorious, unpredictable and messy, every day is different

There are days when our bodies feel like a lottery:
 
Bloody spots before your period.
Sneezes that lead to a little pee. 
Sticky brown discharge.
Sweat.
 
Even though most of these fluids are a sign of a healthy V-Zone*, and most women will experience some or all of them in her lifetime, we’re all keeping it hidden. It’s our embarrassing little secret.
 
We’ve decided that we don’t want to keep secrets anymore. So we’re shining a light on intimate fluids in all their messy unpredictable glory.
 
The embarrassing trips to the bathroom. 
The pants hidden from partners. 
The toilet paper folded in knickers.
 
Nothing is too shameful or embarrassing. And nothing is off the table.
 
Your intimate fluids are not a taboo, so let’s start recognising them as something that we all experience in some shape or form**.

Stigma in numbers

How did we get here?

Sex education at school was all about monthly cycles and periods, but who remembers learning that the vagina expresses itself with many fluids? 
 
Nobody said your knickers would get damp with sweat in summer. 
There was no mention of bloody spots before or after your period.  
Not one person said that discharge is proof that your vagina is healthy.
 
And were we ever told that incontinence was something common among men and women, and something that can happen at any age too?
 
We’re not given the right language to talk about our own bodies. So when these things do arise, we’re embarrassed, ashamed and we don’t know who to talk to.
 
It’s time we started looking at the facts.

Dailies Extra Protection Liners

We’ve created our Dailies Extra Protection Liners so you can live each day with confidence. They’re great for spotting, a little pee, discharge, sexual fluids and sweat.

Sometimes you need a product that supports you no matter what your body decides to do. Or as we like to call it, a non-judgmental liner that’s happy to help with any of your intimate fluids.

  1. Absorb 30% more than our regular liners††
  2. Reduce dampness and neutralize odours
  3. Breathable material that encourages airflow, leaving you feeling fresh no matter what

To find out more about our new Extra Protection Liners, please use the links below:

Get extra protection all day long

Experience our most absorbent liner yet with Dailies Extra Protection Long Liners.

A liner for every intimate fluid

Whatever your body throws your way, our liners have it covered.

References

[1] https://www.allaboutincontinence.co.uk/incontinence-statistics

[2] https://www.healthline.com/health/pregnancy/spotting-in-pregnancy#first-trimester

[3] Gift, Usage and Attitude Study, 15-75 years, 2035 women from NL, France, UK and Germany

* V-Zone refers to the area of skin that begins under your belly button where your pubic hair growth starts and ends between your thighs (but not inside the vagina)
 
** Although incontinence is common, you should always seek medical advice if you experience it
 
† Based on primary research carried out by Libresse in 2020
 
†† vs our Dailies Fresh Regular liner