Improving women’s intimate wellbeing worldwide with PROJECT V
Breaking taboos around periods, vaginas and vulvas. Supporting women through their experiences.
As girls, we’re told periods are unclean. If we don’t have periods, we’re told we’re not women. Womanhood can throw a lot at us, which is why we need more research, more conversation and more support. To get us through the pain as well as the pleasure, the bad with the good.
Words are powerful, but real change only comes with action.
PROJECT V is a change-driving initiative, improving women’s intimate wellbeing worldwide.
Did you know?
What we do around the world
Our education programme is helping young girls understand how their bodies (and minds) are changing as they grow. The campaign has been running for 35 years and we reach 1,500,000 girls every year!
We’re working with schools to help young girls open up about taboos like menstruation and pregnancy in adolescence.
In partnership with the Alibaba Charity, we have donated 30,000 products to female medical workers, with an additional 6,000 going to hospitals in Xiaogan during the COVID-19 pandemic.
We successfully campaigned for broadcast authorities to overturn their ban on allowing period blood to be depicted as red on broadcast TV.
The launch of ‘Viva La Vulva’ in France saw over 10,000 people petition for a ban, sparking the even bigger #JesoutiensNana movement to defend our campaign.
The Essity team participated in the Round Table Conference with the Minister of Gender Equality, aiming to break barriers on Menstrual Hygiene.