Four young women walking down the street with Project V logo overlay

Breaking taboos around periods, vaginas and vulvas. Supporting women through their experiences.

As girls, we’re told periods are unclean. If we don’t have periods, we’re told we’re not women. Womanhood can throw a lot at us, which is why we need more research, more conversation and more support. To get us through the pain as well as the pleasure, the bad with the good.

Words are powerful, but real change only comes with action.

PROJECT V is a change-driving initiative, improving women’s intimate wellbeing worldwide.

Project V logo

What we do around the world

Nosotras education
Colombia

Our education programme is helping young girls understand how their bodies (and minds) are changing as they grow. The campaign has been running for 35 years and we reach 1,500,000 girls every year!

Saba education
Mexico

We’re working with schools to help young girls open up about taboos like menstruation and pregnancy in adolescence.

Libresse pack
China

In partnership with the Alibaba Charity, we have donated 30,000 products to female medical workers, with an additional 6,000 going to hospitals in Xiaogan during the COVID-19 pandemic.

Bodyform bloodnormal
UK

We successfully campaigned for broadcast authorities to overturn their ban on allowing period blood to be depicted as red on broadcast TV.

Je soutiens Nana
France

The launch of ‘Viva La Vulva’ in France saw over 10,000 people petition for a ban, sparking the even bigger #JesoutiensNana movement to defend our campaign.

Nuvenia Round Table
Italy

The Essity team participated in the Round Table Conference with the Minister of Gender Equality, aiming to break barriers on Menstrual Hygiene.

How you can get involved with Project V

We’re listening

We believe our bodies and experiences should be heard and that learning from each other can help us all. Which is why we’re asking women around the world to share their #wombstories archive and bringing them into the open.

Join the conversation

Read other stories and help break the silence by sharing your experience on social media. It’s time to make your voice heard.

What we believe

Our purpose

To fight the taboos and stigma that surround women and their V-Zone.