Sketches of a vulva-inspired dress design

A fashion bursary like no other

‘Designer Vagina’ is the fastest growing cosmetic surgery globally*. Girls as young as 9** are requesting it. It’s technically called labiaplasty – a procedure that shortens or reshapes the lips of the vulva to make them look ‘neater’.

Vulva shame is wrong on many levels. And it’s a huge problem, affecting almost half of women (44%), with millions risking their health by avoiding cervical screenings.

So we’re turning the phrase ‘Designer Vagina’ on its head. In September 2019, we launched a bursary for students to design garments that represent vulvas in beautiful and positive ways. Because we all need to get to know our vulvas. And love them. Just the way they are.

Entries were judged by a panel of industry leaders, and five winners were awarded a bursary to complete the creation of their garments. The winning garments will be showcased across Bodyform channels soon!

There’s no one normal when it comes to our vulvas, so help us celebrate our bodies in all their wonderful diversity.

Viva la vulva!

Article image credit: 

Illustration and dress design by Tina Kalivas


* In 2016, 45% more labiaplasty procedures were carried out than there were in 2015.