Thanks for your interest in our campaign.
We are always striving to understand more about our customers and the performance of our products.
We believe the best way to do this is to put them to the test, and what better way to do this than to ask real women+ to take our products home and give them a try?
In November 2023, we conducted in-depth, in-home usage testing with 325 women+ in the UK aged 18-55. All participants were asked to try our products and to let us know how they got on by completing a detailed questionnaire about their experiences.
We were particularly interested to know how our products compared in terms of comfort and protection and we asked participants to consider Bodyform products compared to the products of other period brands that they had previously tried. The results saw our products come up against a range of other period brands, including all leading UK brands.
After testing, Bodyform came out on top for comfort and protection, with 69% of those surveyed voting Bodyform No.1 for comfort and 66% voting us No.1 for protection. By comparison, our nearest competitor scored 28% for comfort and 30% for protection.
Needless to say, we were really pleased with the results and will continue working to develop and deliver best-in-class products that you can trust.