Our pledge to tackle period poverty in the UK
Bodyform donates 100,000 towels every month, helping women+ unable to purchase products for themselves or their families.
Since March 2017, 7 million packs of Bodyform have been donated to help tackle the issue of period poverty in the UK after news reports highlighted that some women+ are becoming socially isolated due to lack of appropriate sanitary protection.
"These latest reports are in line with research from our own Hygiene Matters report which found 40 per cent of UK girls have felt that their period has kept them from leading a full and active life at school," explains Essity’s Marketing Director for Bodyform, Nicola Coronado. "As a manufacturer of these essential products, we feel incredibly moved by this and we see this commitment as the first step in helping to combat these issues. Alongside campaigns such as The Homeless Period, we can overcome the taboo of talking about menstruation while ensuring sanitary products are reaching those most in need."
The commitment will see Bodyform join forces with In Kind Direct, a charity founded in 1996 by HRH King Charles and an existing charity partner of the Bodyform manufacturer, Essity, who together have distributed around £1m worth of essential personal care supplies to worthy causes throughout the UK since 2011.