The battle to end period poverty
In response to the UK period poverty crisis, in 2017 Bodyform pledged to donate 100k sanitary towels to those in need every month for 3 years.
To make sure our pads are reaching the people who need them the most, we partnered with In Kind Direct; the charity distributes new and unused products, donated by retailers and manufacturers, to charities, social enterprises and not-for-profit organisations across the UK. Founded in 1996 by HRH The Prince of Wales, In Kind Direct has distributed almost £240 million in value of goods from almost 1,200 companies, helping 10,000 voluntary and community organisations reach millions of people in need.
Through In Kind Direct Bodyform have been able to help those who are most in need. A spokesperson from the Hayling Island Community Centre Association speaks of one example of a single mum of 3 teenage daughters struggling to buy life’s bare essentials, being on minimum benefits while looking for a job: “we put together a box of items for her, including enough sanitary towels to see her and her daughters through the year. She was extremely grateful for this.”
Research shows that 37 per cent of the nation – and 56 per cent of 18 to 24 year olds – have had to go without hygiene or grooming essentials, or cut down on them due to lack of funds . Through In Kind Direct we’ve also been able to help British Red Cross Refugee services like The Hackney Destitution Resource Centre, who provide support to destitute asylum seekers and refugees to distribute life-changing hygiene packs which help beneficiaries maintain normality and dignity.
Charities like Period Power in Staffordshire don’t just provide sanitary and hygiene products to those in need, they also do invaluable work to raise awareness locally, such as by holding talks and workshops in nearby schools to break down taboos around talking about periods. Bodyform has been able to support their brilliant work by donating products, which Period Power distributes to over 100 foodbanks and charities as well as over 200 schools throughout Staffordshire and the West Midlands.